Bet the Super Bowl Online

TEN NFL TEAMS IN THE MIDDLE…

20. Kansas City Chiefs (16/1 to win the Super Bowl) A preposterous price to win the Super Bowl for a team that looks unlikely to get to the playoffs this year. Trent Green cannot get it done at that level, although we do like the new coach. Herm will make them tougher, and maybe they will play a little D but still not enough to convince us.

19. Atlanta Falcons (33/1 to win the Super Bowl) Remember this isn’t a typical power rating system, it’s based on betting value not on predicting straight-up results. This is a popular team to bet on, but can they deliver the goods with ATS wins? We think not, because their division is brutal, and the Panthers and Bucs are both superior this season. One note about this team: Bet on them in the preseason as their backup QB (Schaub) is a money-maker when he starts against other reserves.

18. San Diego Chargers (25/1 to win the Super Bowl) This team could go either way – they could be surprisingly competitive or they could be awful. That doesn’t amount to much of a prediction, does it? Okay here goes. They’ll surprise early on ATS but oddsmakers will get their number later in the season. The team has a great running game and a solid defense, and NFL teams with that combo can survive inexperienced QBs.

17. Philadelphia Eagles (25/1 to win the Super Bowl) No longer a powerhouse team, but they can still hang with the best. They’ll need to be good to keep up with a very menacing division. In the right spots this team can be bet on because they should bounce back from a dreadful 05 campaign.

16. St. Louis Rams (66/1 to win the Super Bowl) Life is going to be okay in St. Louis without Mike Martz. This team has potential from a betting point of view. They’re clearly the second-best team in their division, have weapons on offense, and are tough at home. Sleeper material.

15. New Orleans Saints (80/1 to win the Super Bowl) We don’t like the head coach appointment but the combination of Brees and Bush might make that hire a non-issue. They’re not going to be a great team but they’ll play a lot better than an 80/1 shot and that means they could be betting value to cover games (they don’t need to come out winning, they just need to keep them close).

15. Jacksonville Jaguars (33/1 to win the Super Bowl) This team gets better and more experienced at key positions every season. They have explosive talent, and tend to give the Colts all they can handle in the regular season. Expect good things from the Jags in 06. And they can play in the preseason as well, with a very solid second string.

14. Cincinnati Bengals (25/1 to win the Super Bowl) An overexposed team – they are clearly talented, but you might not get the right price on their games this season. Also, they have players with physical and emotional question marks, and only time will tell if they should be ranked any better than middle of the road.

13. Tampa Bay Buccaneers (25/1 to win the Super Bowl) Chris Simms is legit, and if he stays healthy the Bucs are going places. Not an easy division or schedule, but they can definitely make a lot of waves in the upcoming season.

12. Baltimore Ravens (33/1 to win the Super Bowl) The team can go far if McNair remains healthy, but that’s a huge question. He’s the most beat up dude in the league, and hasn’t been able to practic for three years due to many, many injuries. He’s tough though, and a good fit for a tough team and coach. They could be a surprise contender if they catch a few breaks.

11. Dallas Cowboys (14/1 to win the Super Bowl) It doesn’t matter if you have TO running flashy routes if your immobile QB is lying prone on the ground. They need the world’s greatest O Line to protect Bledsoe and they don’t have it. They also have a soft running game, which means they can’t rank in the Top 10. They are #1 for media attention, though.

THE DIRTY DOZEN…

Here are 12 teams to avoid like the plague when betting on the NFL. Or, to flip this around, here are 12 teams to bet against this season because they are overvalued and unlikely to cover…

32. Tennessee Titans (125/1 to win the Super Bowl) No favors in their division, and no QB of worth this year (Young not ready, Volek will never be ready) means this is a team facing a very bad season. Bet against them, especially on the road.

31. Buffalo Bills (100/1 to win the Super Bowl) Another team with QB woes but they have holes at a lot of key positions as well as a poor signing for their new head coach. Expect nothing from them, and like it.

30. Green Bay Packers (80/1 to win the Super Bowl) We’re excited to see Favre play another season. That means the Packers play in featured TV games all season long where they have no chance of winning. He should have retired 2 years ago when he could still play. Beat up this team against the spread all season long.

29. Cleveland Browns (80/1 to win the Super Bowl) Charlie Frye is the answer, well then the question must be why do the Browns suck year in and year out? This is a team that will play poorly this season, you can count on it.

28. San Francisco 49ers (150/1 to win the Super Bowl) The glory days are long gone and nothing remains but fool’s gold. Move along people, they need another year at least before they can be bet on with confidence.

27. Minnesota Vikings (33/1 to win the Super Bowl) Are you kidding? They should be 100/1 to win the Super Bowl – they’re useless with a drug addict at WR and a geriatric QB. At least the team knows how to party, but do what they do and lay whenever you have the chance.

26. Oakland Raiders (80/1 to win the Super Bowl) More derelicts of society than you can shake a stick at. Wait for them to tank to 2-6 and then bet against them, because with Brooks in the saddle this team knows how to quit early and often.

25. Detroit Lions (80/1 to win the Super Bowl) No team is managed as poorly, and this season their chances looks slim to none with Kitna and McNown as their QBs. They’re in a weak division, which is their only positive.

24. Washington Redskins (20/1 to win the Super Bowl) This is a good team in a tough division. A real tough division, where someone has to be disappointing. We look for big seasons from the Cowboys, Giants, and Eagles so that leaves the Redskins sucking hind tit in terms of betting results.

23. Houston Texans (150/1 to win the Super Bowl) Their odds of winning a championship might as well be a bazillion to one. Consistently disappointing team with a hugely overrated QB (when will Carr get some of the blame for this pitiful franchise). Great move to ignore Bush for those who want to bet against these losers.

22. New York Jets (125/1 to win the Super Bowl) They would be higher in our ratings in terms of worst teams, but they play in a very weak division and might stumble along to some surprising covers. This team is set up to fail, however, with no strengths.

21. Arizona Cardinals (33/1 to win the Super Bowl) Always picked as the “surprise” team of the year, and they always bomb. This year will be no different with another overpaid, overhyped RB and no QB until Leinart takes over. The end of Green’s coaching tenure, and all five fans of the franchise will be devastated.

NFL Europe was the NFL’s endeavor to spread American Football to whatever is left of the world. While the game never sincerely grabbed force in whatever is left of the world NFL Europe assumed an imperative part in creating more youthful players who were not yet prepared for the NFL. Initially established in 1991, the NFL wanted to utilize the NFL Europe as a venturing stone to joining the worldwide games market. While the NFL had turned into the most well-known games League in the US it had not achieved the sort of worldwide attractiveness that games like Baseball, and Basketball had come to revel in.

In its first incarnation it was known as the World League of American Football, or the WLAF. There were 10 unique groups which sought a spot in the World Bowl. Six of the groups were American, three were situated in Europe, and one was Canadian. The NFL Europe neglected to create generous enthusiasm toward Europe, or the US, and in 1993 the League pulled the attachment on the operation.

In 1997 the NFL restored the thought for NFL Europe, notwithstanding they deserted the thought of utilizing it to positively take advantage of the world business sector, and re-imagined it as a developmental group. The NFL chose to utilize strictly European groups, instead of utilizing American groups within the group.

The NFL Europe had six groups, which played what added up to 10 standard season games. The six groups existed in a solitary division, and rather than a playoff arrange the World Bowl contenders comprised of the two groups that held the best standard season records.

One of the greatest issues experienced in the later days of NFL Europe was a consistent demeaned of unsteadiness. A few of the first groups collapsed, and needed to trade by different groups. A few groups had inconvenience discovering home stadiums to play in, and the season was frequently given the ax by the FIFA World Cup which utilized a few of the stadiums.

In 2007 the NFL Europe was formally disbanded. NFL official Roger Goodell expressed that that it was the “best business choice”, as the alliance had reported misfortunes close to 30 million dollars for every season. Goodell thanked fans for their backing of the attempt, yet expressed that the NFL might require an alternate approach to take advantage of the universal market, and create new players.

Since the end of NFL Europe the NFL has made restricted endeavors to take advantage of the European market. A solitary standard season diversion is played in London consistently, and there has been some exchange of facilitating a Super Bowl in London. The NFL still plans to discover somehow to get to the European market, how that will be carried out has up in the air.

NFL fans are everywhere and they would definitely love to know some cool facts that they didn’t know about the sport. If you are such a fan, this article is for you. From this article, we will let you know few cool things that you didn’t know about National Football League.

Have you ever thought what the last segregated NFL team was? Well, the answer is the Redskins. In the year 1961, 13 out of 14 teams were desegregated up to a certain extent. As a result of this, several featured black players were on rosters. The Washington Redskins is recorded in history as the last all white NFL team that existed. At that time, they were the worst team which had a record of 5 wins to 30 loses. Even though the team owner George Marshall refused to desegregate the team, he was forced to do it because of the weak performance.

According to the NFL rulebook, forfeit takes place when a particular team refuses to take part in a game. In that kind of a situation, the other team will get the opportunity to become a winner with a score of 2 – 0, if they are willing to take part. Have you ever thought why they get two points? It is because two points are the only scores that you can find in the league that are not credited to a single player.

As some of you know, NFL was born in the year 1920, but did you know that it was created inside an automobile showroom? The legendary meeting took place in Ohio along with the participation of owners from four major leagues in the country. From the meeting, they came up with the decision to form a common league and named it as the American Professional Football Association. In the year 1920, the teams had to spend 100 US dollars to obtain their membership. Few years later, the name was changed to National Football League.

There are some football fans who wonder about the meaning and origin of the 25 stars that they can see in the NFL logo. However, these details are still unknown. This logo was created during 1940 and the above mentioned facts are still unknown to the fans. In addition, the fans are not in a position to watch the videos of the first ever Super Bowl because their video tapes are not available. The finals of the first Super Bowl took place between Kansas City and Green Bay and the video tapes did not sell out even at that time. CBS was responsible for capturing these videos and they held the broadcast rights for the videos for few years. However, they have misplaced the video tapes now, making it impossible for the fans to enjoy those moments.

If you are an NFL fan, you would want to purchase a great jersey for you or to give it to a friend as a gift. With the development of technology, online shopping stores have come, making it easy for the fans to purchase the jerseys they want. However, you need to keep several things in your mind before purchasing these jerseys. From this article, we will let you know about few of the points that you need to consider.

Different types of NFL jerseys are available for the people who live in the present world. Out of them, the authentic jerseys are more expensive than other ones and they are made out of the best quality material. If you prefer quality than the price, this is the ideal choice available. Authentic jerseys are made from the best ingredients because they are specifically designed to match with the quality of jerseys worn by NFL players. They have all the graphic including numbers and will last for many years.

People in the present world also have the ability to purchase customized authentic NFL jerseys. You can simply select the number of the player that you want to appear on the jersey and the manufacturers will make your order ready within few days. These customizable jerseys have a huge popularity among fans, even they are expensive than others.

If you are not in a position to afford an authentic jersey, you can go for a premier one. It is the best alternative available for the authentic jerseys at a lower cost. However, you cannot expect the best quality in these jerseys. In addition, you can find many replica cheap jerseys at cheaper prices in the present world. However, you should not go for this, unless you really cannot afford the original ones.

Unlike other sports, NFL doesn’t have a big history that runs of centuries. Instead, it is equipped with a history of few decades that is filled with many ups and downs. The birth of NFL happened during a late night meeting that took place at Hupmobile Auto showroom in Ohio during 1920. In this meeting, 4 of the leading Ohio football clubs got together in order to discuss about forming a single league for American football. This meeting gave life to the American Professional Football Associated, which operated under a set of pre-defined rules. Two years later, the name of the associated was changed to National Football League.

These four football clubs sensed the need of expanding NFL in order to make it a more popular and productive. Therefore, they conducted meetings with several other pro teams in Great Lakes region. NFL in 1920 was quite different from what we see today. Those first franchises included Canton Bulldogs, Akron Pros., Dayton Triangles, Cleveland Indians, Hammond Pros, Columbus Panhandles, Rochester Jefferson’s, Muncie Flyers, Buffalo All Americans, Rock Island Independents, Detroit Heralds, Chicago tigers, Racine Cardinals and Decatur Stanley’s. Unlike these days, the games were played as a small town league with the participation of few hundred fans.

Throughout the past few decades, new teams joined the league at a dizzying speed. This enhanced the fan base at a rapid pace, which enhanced its popularity in a great manner. Even though you cannot find the above mentioned teams in the modern world league, you can find The Green Bay Packers, who joined one year after the formation of the league. Racine Cardinals and Decatur Stanley’s also lasted until recent past, but they were forced to change their names to Chicago Cardinals and Chicago Bears as a result of relocations.

As mentioned earlier, NFL had to face several ups and downs throughout its journey for over nine decades. At the initial stage, they focused on large eastern cities and small Midwestern towns. When they became popular in those areas, they focused on expansion in urban areas. They took a wise decision to expand the league to urban areas in the right time because it enhanced the stability through enhanced attendance. They had to face many issues with cultural relevance and financial viability. Some of those issues can even be seen nowadays. However, most of the financial issues have been solved since it is one of the most money making sports available.

Those days, baseball was recognized as the national pastime of Americans. Baseball icons such as Babe Ruth had the ability to fill huge stadiums with thousands of fans. However, that popularity and attention passed gradually to NFL throughout the history. Now, many people prefer NFL than baseball in America. This popularity is increasing day by day and the entire league definitely has a better future.

During 1920s, professional baseball was given top priority in America. However, the increasing popularity of NFL as a sport forced the government to give top priority towards it. NFL can be considered as one of the most popular sports in America and it is being viewed and observed by millions of fans throughout the country.

National Football League, which is also known as NFL has created its own legacy during the past 90 years. This sport helps in building strong and countless relations between family members who have a common interest in playing the same game or friends who enjoy playing football in their parking lots. Many experts predict that NFL will continue to be the most admired and loved sport by people across America as a result of that.

As I mentioned earlier, NFL fans are everywhere and they show their support and love towards their favorite player or team by wearing a NFL jersey. Therefore, NFL jerseys have a huge demand in the market.  From the researches, it has been identified that NFL fans spend millions of dollars every year to purchase NFL jerseys. They purchase the jerseys not only to wear them. NFL fans are interested in collecting these jerseys and keeping them as souvenirs. Companies that manufacture these jerseys invest a lot on jerseys and other accessories as a result of that.

In the present world, football players do not need to wear padded leather helmets to protect themselves from injuries. It is because people have figured out new techniques that can keep the players away from these injuries. Along with that, they have been making several changes in the jerseys to make them look fashionable and stylish. However, we can even see football lovers who wear old fashioned NFL jerseys. The main reason why they wear these old fashioned jerseys is to cheer their favorite players and boost their confidence when they need it the most. Players can show their true harmony towards the team or players from wearing these old fashioned NFL jerseys along with new ones.

In the year 1986, a NFL team named Denver Broncos had a unique dress code, which was named as the orange crush uniform. These uniforms were made out of blue and orange color schemes. Many professional players wore these orange crush uniforms for many championship tournaments. However, they made some changes to the uniform in 1996 and included some basics colors to it. The Denver Broncos much attention from NFL lovers because of their interesting jerseys. You can even see fans wearing those orange colored jerseys in the present world. All the interested fans can easily purchase any type of NFL jersey from the market and show their love towards the favorite team and players.

American football is a game that originated in the 1960s in the United States of America, heavily drawing from its famous counterpart Rugby Football. It is a game played between two sets of players, with eleven members each. Over the years, American Football has come to become one of the most popular sports in the United States.

The National Football League or the NFL, for short is the American league that conducts various championships, including the Superbowl. It consists of 32 teams in all. Often hailed as one of the richest teams in league, the Dallas Cowboys belong to the Eastern Division of the National Football league. MLB, NBA, and the NHL are the other three leagues that form the bigger league of American Football in the United States. Not only is the team worth billions if they sell-out, but they also generate millions in revenue for the league. Post the 1950s, there had been no representation from the South of Washington in the football league. This void was filled up by the joining of the Dallas Cowboys who joined the National Football League in the year 1960 and are currently based out of Texas.

The Dallas Cowboys have an attractive team logo. The logo consists of a single dark blue-coloured star that shines forth amidst a backdrop of grey and blue. The star is embossed on an image of the helmet that is used while playing this sport. Though in its initial years, it underwent major modifications, it has remained in its current form since 1964. The uniforms of the Dallas Cowboys are also a shade of silver-blue. The lettering on the jerseys is in white. The single-star logo is stitched on to the sleeves of the shirt. The helmets that accompany their costume are also blue in colour, with a vertical stripe that runs across the centre of the headpiece. The team’s mascot is named Rowdy, whose smiling countenance is always dressed in the team’s favourite colours of blue and white.

The Dallas Cowboys play tournaments at various stadiums and at across different venues in the country. The Cotton Bowl stadium located in Fair Park, Texas, the Texas stadium located in Irving, Texas and the AT&T stadium in Arlington, Texas are some of the stadiums in which they are often played. The home stadium of the Dallas Cowboys, however is the AT&T stadium in Texas. They train in various venues across the United States of America. Some of the training camp sites are Oregon, Minnesota, Michigan, California and Texas and the venues keep changing every year.

As America team, people love to bet on the Dallas Cowboys. Their Super Bowl odds are always low because everyone likes to bet on Dallas.

The group is famous for its long-standing rivalries among various other close contenders. The Washington Redskins and the Dallas Cowboys are famous for their rivalry that according to some sources, developed even before the teams came into existence. The disagreement was based on the animosity between their team owners. If the rivalry with the Washington Redskins developed in the early 1960s, the Philadelphia Eagles rose to greater ranks of rivalry in the latter half of 1970s. Their relationship is known for on-field rivalry. The rivalry with Pittsburgh Steelers, on the other hand can be traced back to the 1960s. Their rivalry often stems from their unmatched ideologies and ways of playing the game. The New York Giants’s rivalry with the Dallas Cowboys also draws from the past. Through the tournaments in 1960s, the Giants overtook the Cowboys, but the 2007 season is a memorable one as it saw the Giants stealing the show with their impressive performance and victory. A more recent, but still persisting rivalry is of the Cowboys is with the San Franciso 49ers. Starting from the tournaments of the 1970s, it peaked during the 1992-1994 seasons.

With a great online presence, the Dallas Cowboys team has an official website, where one can find every bit of information about the team, the venues, the schedules, the scores and the like. One can easily book tickets by simply logging in to their website and choosing the tickets as per your choice and plan. A three-dimensional, interactive map of the venue is provided to help the fans easily navigate their way through the breathtakingly-huge stadium. A collection of blogs that constantly update themselves about the various schedules of the Dallas Cowboys are also present in the form of links on the website. It is a treasure trove of information for fans who are eager and enthusiastic to catch every moment of action. Current affairs and news articles that are bubbling up every day are captured on the website. The Dallas Cowboys are also active on various social networking sites like Twitter, Facebook, Google Plus, Pinterest and Foursquare. With constant updates, they have built a huge fan base via their unhindered online existence. The steps taken by their media management team ensure the faithful and whole-hearted participation by the fan clubs and the larger community. Shopping option is also present on the website, wherein customers can shop for team merchandise.

The current team of the Dallas Cowboys consists of at least forty members, who alternate between various tournaments and matches. While some of them are active members, many of them are kept on reserve for future. Jason Garret is the current head coach of the Dallas Cowboys. The eighth head coach till date, he has been in this position since 2011. An interesting bit of information about Garrett is that he was the first ex Dallas cowboy player who went on to take up the coachman-ship of the team. Jerry Jones, Stephen Jones, Jerry Jones Junior and Charlotte Jones Anderson are the current executive board members. The team also boasts of a horde of other offensive, defensive and speciality coaches.

Not only this, the Dallas Cowboys also boasts of a bevy of beauties in the form of the Dallas Cowboys Cheerleaders. With an amazing history and a great website dedicated to their recruitment, these cheer girls are again dressed in shades of white and blue and help to boost the morale of the performers.

Whether you’re a fan or not, there is no denying that the Niners are one of the most popular Football franchises of all times, and have had some of the greatest players ever to grace their ranks. I myself am a true Niners fan; my entire family is, so you will never hear anything but good stuff about the Bays hometown heroes

For those of you who don’t know much about the San Francisco 49ers, the franchise was first formed in 1946. And since then, the team has seen some of the most amazing wins in the history of the entire sport. The Niners have gone on to win five Super Bowl Championships. Four of these championships were won during the eighties with one of the most legendary teams of all time.

The players that I speak of were led by one of the most successful quarter backs of all time – this is of course Joe Montana. There was something about watching this team in action, from the wild and wonderful passes of Joe, to the spectacular capabilities of other greats such as Jerry Rice. Rice is easily considered one of the best wide receivers of all time. To add to this powerful starting lineup we also have to mention Roger Craig, who was easily one of the hardest hitting running backs of all times. And who can forget the likes of Ronnie Lott, one of the best cornerbacks in the years of 1981-1985, safety to 1985-1990, and free safety in 1990.

These players are just a handful of what arguably composed the best Football team in history. They had what can only be described as the magic touch, and even though there may be other players who have had better stats than some of these guys, there was a fluent motion in the way that these Super Bowl champions moved and worked together as one in order to carry them over all obstacles, and against insurmountable odds.

When talking about the 49ers there are other players and teams who have to be mentioned. Steve Young for example was one of the toughest quarterbacks to ever live. Suffering concussion after concussion, he never seemed to be affected and always pushed onward. It wasn’t uncommon to see Young running the ball for massive yards and often touchdowns. In many instances Steve Young would end up with more yards in rushing than the actual running backs would have accumulated in total. It was always a site to behold the small framed quarterback running the ball down field completely oblivious and unafraid of the dangerous tackles that most quarterbacks would shy from.

Young was just one of many amazing players who helped carry the Niners to the ninety four Super Bowl and take the championship. Some of the other awesome players who are of note to mentions, were Ricky Waters who was as quick and effective as a running back could be. Of course Jerry Rice was still on board helping to carry the 49ers to yet another championship, the only difference being with the help of Steve Young instead of Joe Montana. Bryant Young and Ken Norton were also two of the great players off of the 1994 49ers.

The San Francisco franchise has seen some of the best players in the history of the NFL. The 49ers are currently the third ranked team for the most Super Bowl Championships with a record of 5 wins and 1 loss. Making for one of the most successful teams in history and showing the world what is really possible when the right mindset is achieved.

In the recent years the 49ers have still been holding their own, and have been making it to the playoffs even though there have not been Super Bowl Wins in these years. The new starting lineup is led by Colin Kaepernick as quarterback, NaVorro Bowman as linebacker, Michael Crabtree as wide receiver, Frank Gore as running back, and Anquan Boldin as wide receiver. Though this team has yet to make it to the Super Bowl, there is always hope, and it can be said that they have some of the largest shoes to fill.

The City by the Bay is home to one of the most beloved sports teams in American history, and as such the fans are some of the most wild and dedicated the world over. The teams long lived home, Candlestick Park has been retired, and the 49ers now call Levis Stadium home. The stadium, found in Santa Clara, is said to be finished in time for the 2014 football season. The once glorious Candlestick, which sits right on San Francisco Bay has become dilapidated in the recent years. And although the fans will miss their old home, a new beginning is here for the California favorites.

The 49ers are true local heroes in the Bay Area, and are in constant rivalry with the other local franchise the Oakland Raiders. Hopefully though, the new season will prove to be the next charge to the Super Bowl. Many fans of the 49ers are hoping to see the new stadium give a new found energy and drive that will carry the team through the season and over any obstacle which surface. As far as this fan is concerned, 2014 is going to be the year that the San Francisco 49ers have their cake and eat it to.

The Super Bowl is an exciting game that answers the question, “Who was the best football team this year?” Giant men go head to head and spend four quarters knocking each other down, over a small inflated pig skin ball. Most people would say that there is more to it than that, that the game of football itself is exciting and that the structure, the history, the idea of football is universally appealing. They would be wrong. The NFL Super Bowl is fascinating, but what is it to those that don’t follow football? They exist, these people that have no interest in the game, and they still watch it. Why? What do they take away from it?

Sports websites show that the largest group watching the Super Bowl every year consists of Caucasian males ages 35 to 49. What they don’t show is that these guys are only the largest group by a few percentage points. Almost just as numerous are the ladies watching the game. They make up half of the fans in front of the tube, give or take a few percent. In fact, watching and following football has become a common habit for the girls over the last several decades. Women are not only watching but keeping track of their favorite players and their statistics more than ever. Advertisers and manufacturers have taking notice. New lines of team specific sporting apparel are being marketed to women all over the country.

Who else is watching? That is what makes the game so interesting. Ask someone if they like football. If their answer is “no,” ask them if they are watching the Super Bowl. The majority of them will answer, “yes.” So, if they don’t like the game why watch the show? Some do it for the love. Many times a person that doesn’t follow sports will attend just because their spouse does. On occasion, the response to the question why is simple. They have a day off and wherever they go the game is on, so the question becomes, why not? Putting aside the passive aggressive reasons for watching leaves even more questions.

How can advertisers prepare for the guy or girl that only watches because their significant other does? Do these non-fans make tracking Super Bowl watchers a pointless exercise? Honestly, how can an advertiser rely on data that shows someone is watching when they don’t know their motivation for doing so? The fact is, they don’t.

Advertisers have been aware of the Super “fan” and their presence since the inception of the Super Bowl. It began with the little lady in the kitchen preparing a sideboard of snacks for the men watching the game. After the snacks were distributed and the frosty mugs filled, she became the woman that joined the group and asked questions about the game. The clever salesman wove ads for that woman in to the content intended for her husband, right?

Eventually, ads targeting other races and age groups were filtered in. However, ads alone cannot hold ones attention on that which they just aren’t interested in. Don’t you get it yet? Most people don’t realize, television ads aired during the breaks in the game were never for Johnny Paycheck. They were actually for Jane Checkbook. Think about watching the game with family. The play ends and the commercial begins. The fans don’t pay attention to the commercials. They discuss the last play, the referee and whatever boneheaded call he should be publicly flogged for. Who watches the commercial? The “fan.” The person, male or female, that is just there for the dip or the companionship is soaking up the subliminal marketing messages like a good little consumer. Still, advertisement enough is not sufficient motivation to keep the reluctant game watchers interested.

The Super Bowl has gone from just another Sunday game to the highlight of the season based, not just on advertising, but the spectacle, the halftime show. Football fans line up to enjoy the entertainment that has been lined up for them. Silly football fans. The entertainment you seek is actually earmarked for your friends. It keeps them watching, is actually intended to make them look forward to doing so. It brings them into the process and cements their participation so they keep coming back every year. They don’t have to watch, but they must see the halftime show, so they pull up a chair and count down the seconds until the real spectacular. They sit doing something that few can accomplish, being both literally, and figuratively on the sidelines until the break between halves of the biggest game of the year.

Of course, times have changed. Now Johnny and Jane have the same surname, Paycheck-Checkbook, as they both have to work to support the modern family. Financial decisions are shared between both parties like never before. Both parties are likely to enjoy a lively discussion about which team is the best with a full understanding of all statistics involved. The gender gap in the world of fans has all but been eliminated. Advertisement reflects this, providing a wide range of Super expensive ads geared toward every facet of the population. Years later the Super Bowl has become a family event. It has evolved into a fandom, a national holiday no longer just for those that believe in the magic of the holiday or the Super Bowl Fairy. They are the Ebeneezer Boobtubers that don’t see the shiny allure of this particular holiday but show up for the food. They keep coming back every year, and are welcomed to do so by the teams and advertisers hoping to convert them into true fans of the game.